• How to Market to Professional Marketers and Win?

    How to Market to Professional Marketers and Win?    Objective: To Encourge Attendance and Involvement for an Event This was both a competition for companies to showcase their superior marketing strategies and tactics and a 50 year celebration for the American Marketing Association in Okalahoma City.   Strategy:  Direct Mail Invitations  Since the AMAOKC was celebrating its 50th anniversary, a theme to coincide with the "Mad Men" 50's era was chosen - It be...  Read More...

  • 3 General Rules That Will Double Your Wealth

    3 General Rules That Will Double Your Wealth   “Wealth is created when we use exiting resources in new ways. Since such creativity is virtually limitless, wealth is too." This is a quote from the book “Healing our World, The Other Piece of the Puzzle” by Dr Mary J Ruwart.  Her conclusion is that we have the exact same natural resources that our ancients had 2000 years ago. Even the wealthiest of ancients did not have many things we take for granted.   Read More...

  • It’s Time for our SUMMER Titleist Blowout!!!

    It’s Time for our SUMMER Titleist Blowout!!!        We’ve spoken in previous newsletters about the importance of aligning yourself with a brand that shares the same qualities you have or aspire to.  If you are giving a Swiss Army knife to one of your best customers, a cheap Chinese knock-off will not suffice.  You would (or I hope you would) choose Victorinox.    The same should be true for your golf balls.    Choose the “#1 ball in golf, “ - Tit...  Read More...

  • Creating a Memorable T-Shirt Experience

    Creating a Memorable T-Shirt Experience     I would bet that you have one or more branded t-shirts in your dresser or closet. Do you know that you will likely keep that shirt for up to 5 years? Pretty impressive for a simple t-shirt!  Maybe you received a t-shirt at last year’s company picnic or your favorite sports event. It’s always fun to receive an unexpected gift.   Read More...

  • How did EchoServ Gain $100,000 in Sales from One Promotion?

    How did EchoServ Gain $100,000 in Sales from One Promotion? Company: EchoServe  Objective: To increase trade show booth traffic and compel key prospects to linger just a little longer in the booth.  At a medical imaging trade show, EchoServe tapped into the predominately male demographic by setting up two old-fashioned shoeshine stands. Booth personnel wore shoeshine aprons to reinforce the retro atmosphere.   Read More...

  • Infuse It or Lose It!

    Infuse It or Lose It! Everyone knows you should drink at least eight glasses of water a day, right?  I don’t know about you but some days I have a hard time getting down that much water.  Now a cup of coffee or soda?  No problem!  What if you could align your brand with a product that makes water healthier and taste better?  Is that even possible?  Well, infusion water bottles are the ideal solution to spice up your H2O and advertising campaigns.  The combinati...  Read More...

  • Marketing Automation: Co-Op Organically Grows Business Volume

    Western Greenhouse Growers Cooperative Association sought to convince product buyers, supermarket managers, and consumers that their brand of tomatoes and cucumbers are superior to field-grown vegetables.   Challenge:  To position hothouse-grown vegetables as a premium brand!   Solution:  The growers’ cooperative’s challenge was to prove their produce worthy of a premium price.   Read More...

  • The Secret to Engaging Your Audience and Capturing Sales Leads While Speaking in Public

    The Secret to Engaging Your Audience and Capturing Sales Leads While Speaking in Public    Public speaking is one of the best lead magnets that you could use. Since our first day in pre-school, we were told that the person (teacher) in front of the classroom is the authority and we need to pay attention.  This is ingrained into our psyche, so even though we may know that this is not always true, we will still grant the speaker instant creditability.   So everyone needs to jum...  Read More...

  • Plug-in to Mobile Advertising!

    The world has gone mobile. Since 70% of people utilize their mobile device to do web searches and check email, why not target the mobile device as an advertising vehicle.  But, how?   Everybody has a different type of phone or case or way they use their tablet or smartphone.  Why not give out a promotional item that targets all the above with a custom shaped Screen Wipe with Jack Plug?   Read More...

  • Marketing Automation: Wrestling apparel company finds the right fit!

    Marketing Automation: Wrestling apparel company finds the right fit!    Gonz Medina and Jason Heslop started Blue Chip Athletic in 2001 with no marketing budget, website or customers. Ten years later, with millions of custom and officially-licensed NCAA Wrestling garments sold online, Gonz and Jason faced a new set of challenges: disorganized customer data, fragmented communications, scattered sales and marketing reports and long working hours.   Challenges:  Initially, ...  Read More...

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