• Creativity Dispels Economic Downturn!

    Creativity Dispels Economic Downturn!    Company:  Kinnunen, Central Oklahoma's one-stop Construction Tools and Equipment store.  Objective:  Economic downturn in the construction industry inspired Kinnunen to implement this 3-month strategic campaign with the following objectives: 1) Establish customer loyalty in the face of new cut-priced competition.  2) Retain all current accounts as customers.  3) Maintain the same sales volume as the same p...  Read More...

  • Sometimes the Best Gift a Helping Hand!

    Sometimes the Best Gift  a Helping Hand!    What better way to say thank you for a great year than with a gift from a social enterprise organization?    Helping Hands Rewards connects social enterprises that produce merchandise to businesses looking to enhance their rewards and recognition programs.  The impact of your purchase makes a difference – it’s an investment to further their mission.   For the Holiday Season, we’ve created a special greeting card. ...  Read More...

  • The 4 Quickest Ways to Guarantee Your Sales and Profits will Increase in 2014!

    The 4 Quickest Ways to Guarantee Your Sales and Profits will Increase in 2014!   What if you were able to increase your sales and profits by 32%   People argue about the most important function in any business. Some say human resources, others  say accounting, but I contend that nothing, absolutely nothing happens until a sale happens.   Read More...

  • The Gratitude Effect!

    The Gratitude Effect!    Take some time to thank your employees, customers’, prospects and vendors. It’ll benefit your bottom line more then you realize. A Harvard Study shows that the ROI on simply saying “thank you” goes a long way – not only in better profits but building strong relationships!   Read More...

  • It's Déjà Vu All Over Again...

    It's Déjà Vu All Over Again...   OK, so we’ve talked about how to win new business and get referrals in previous Pepper Posts.  But how do you win back the customers that got away?   For a variety of reasons, businesses have a certain rate of attrition.  Granted, it’s a lot easier to keep a customer than to win a customer.  Developing aPerfect Customer Lifecycle (Pepper Post Oct.   Read More...

  • How did Food Fair Stores Reduce Liability?

    ...From the Case Files... Company: Food Fair Objective: To promote safety consciousness among employees and customers. Strategy: The theme, "Safety Begins with Me," was projected to the target audience of 5,000 employees in the retailer’s 130 Florida outlets and warehouses by means of advertising specialties: Imprinted celluloid buttons, pocket protectors, metric rules and metric converters and pens.   Read More...

  • GEICO: Two Months Could Increase Your Business 14.3%!!

    ...From the Case Files... Company: GEICO Objective: To motivate GEICO Direct representatives and sales counselors to increase productivity and new sales during a two-month period. Strategy: Celebrating GEICO’s first year as a corporate sponsor of a Busch Series NASCAR racing car, the company launched a terrific tie-in sales contest with a NASCAR theme.   Read More...

  • Federal Credit Union Scratches Their Way to a 5% Deposit Increase

    ...From the Case Files... Company: Federal Credit Union Objective: A Federal Credit Union needed an innovative promotion to help face two issues threatening their future competition from local banks and declining deposits from existing members. Existing members were having a difficult time trying to save money and the local banks were trying hard to get their attention and sway them from the credit union.   Read More...

  • What is the Most Important Function in your Business?

    In his book E-Myth, author Michael Gerber shares why so many small business owners have trouble growing their businesses. Basically, Michael states that most entrepreneurs start a business because they are a technician, and they only enjoy the part of the business they perform well. He also explains that they don’t understand the basic truth that the small business owners need to be involved in the business of the goods or services they offer.   Read More...

  • Jack Daniels Drives Consumers to Increase Sales by 46%!!

    ...From the Case Files... Company: Jack Daniels Jack Daniels’ company store is both marketing and sales. Consumers who could not shop at the brick-and-mortar Lynchburg General Store can purchase their souvenirs online.   Read More...

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