• Ista "Can Do" Trade Show Strategy Results in Big Returns!!

    ...From the Case Files... Company: Ista North America offers services for billing, customer management,hosted EDI, and on-demand information exchange for energy companies of any size. Objective: Increase booth traffic and leads from prior year, as well as increasing sales Strategy: Ista NA faced significant challenges for the Trade Show because the number of show days were shortened and the budget was decreased by 10 percent.The strategy developed for the best way to meet current and potential c...  Read More...

  • Lead Nurturing that "Rings" 2000 New Lead Conversions!!

    ...From the Case Files... Company: RingCentral (a leading provider of cloud business phone systems designed for today’s mobile and distributed workforce) Objective: Reach, engage and create meaningful dialogues with prospective customers For years, the company operated purely on an e-commerce, self-service sales model. To support the company’s growth, multiple sales channels were developed and marketing outreach initiatives evolved to include email communications, landing pages, webinars, demos,...  Read More...

  • Feeding the Sales Funnel!!

    ...From the Case Files... Company: Shipserv Objective: Improve the % of prospects moving thru the pipeline Strategy: ShipServ, a leading maritime shipping industry e-marketplace, had previously nurtured prospects via manual processes, but the company was unable to connect the dots and track activity in real time. “We had great email marketing tools, but they were unintelligent in terms of lead nurturing.   Read More...

  • Belk Department Stores is Just "Scratching" Surface for "Back to School" Sales

    ...From the Case Files... Company: Belk Department Stores Objective: To stand out and boost "Back to School" traffic. Strategy: Back-to-school shopping is the second largest retail sales season, accounting for $8.5+ billion in clothing sales.   Read More...

  • Charter Communications Consumer Program Boasts 35% Increase in Customer Retention

    ...From the Case Files... Company: Charter Communications (specifically GAC Great American Country Channel) Objective: To reduce customer churn within the cable industry. Strategy: A wide array of items that supported the "Tailgating Theme" were used including: portable Hibachi-style grill kit, deluxe stadium seat, Polar fleece gloves, grill set, Bubba Keg football cooler, Magna-Coolie magnetic koozie, Coleman Party Stacker Cooler, vinyl rain jacket, stainless steel insulated bottle, roadside em...  Read More...

  • Caution: Don't Run this Program if you Prefer Low Attendance at a Trade Show

    ...From the Case Files... Company: International Manufacturing Technology Show Objective: To increase pre-registration and overall attendance Strategy: Using poly bags and a well-chosen promotional item, the Association for Manufacturing Technology put the "word on the streets"—to be more precise the parking lot. Targeting approximately 100,000 individuals, the association placed poly bags containing car sunshades on the side view mirrors of every car in the parking lots of manufacturing facilit...  Read More...

  • How did Orbitz Increase Trade Show Leads by 35%??

    ...From the Case Files... Company: Orbitz Objective: To drive trade show booth traffic and qualify leads. Strategy: Orbitz did an email blast to the pre-show registration list.   Read More...

  • Mobile Technology, Events, and Conventions

    How Mobile Technology Can Help You Plan Conventions and Events                                       ….While mobile marketing commonly focuses on how its technology can be used to help sell and promote a service or product, the technology is by no means limited to sales. It’s also incredibly helpful when planning and scheduling; in fact, more and more people are taking advantage of this technology when...  Read More...

  • How did EchoServ Gain $100,000 in Sales from One Promotion?

    ...From the Case Files... Company: EchoServe Objective: To increase trade show booth traffic and compel key prospects to linger just a little longer in the booth. At a medical imaging trade show, EchoServe tapped into the predominately male demographic by setting up two old-fashioned shoeshine stands.   Read More...

  • An Invisible Approach to Highly Visible Donations

    ...From the Case Files... Company: ALCASE (Alliance for Lung Cancer Advocacy, Support and Education) Objective: To boost lung cancer awareness and increase donations. Strategy: The Alliance for Lung Cancer Advocacy, Support and Education launched a ribbon campaign that was clearly unique.   Read More...

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