Automated Marketing Program Increase Sales by 70%

Automated Marketing Program Increase Sales by 70%

Automated Marketing Program Increase Sales by 70% 
 
Company:  Mosquito Squad Franchisee, who had been using paper forms and filing cabinets to organize CRM, wants to convert operations by implementing Marketing Automation solution. 
Objective:  With opportunities being lost and time at a premium, franchisee needed to streamline sales and marketing. What’s more, his standalone email program wasn’t scalable to his needs or integrated with other points of customer contact. Leads were lost, follow up was haphazard, and hours wereGhost Chili Promotions Automated Marketingwasted trying to reach and sell customers over the phone. 
Strategy:  “When I saw some of the CRM capabilities, tasks and completion scenarios, and follow-up sequences, I realized I could utilize it to manage my employees and their workloads.” The results on business operations were dramatic. Back office efficiency improved tenfold and employees could be managed more effectively. Based on task completion within program staff can see if someone is behind and shift resources accordingly. Mosquito Squad now uses marketing automation software to renew customers, process orders, use analytics, track leads, communicate and make office hiring decisions.
Results:  In just 7 months the Mosquito Squad franchise increased sales from $1 million in gross sales to $1.7 million, an increase of 70%. The customer base grew from 2,200 to 3,500 during that same period. Franchise owner realizes the ultimate ROI – more family time. 

Contact your Ghost Chili Promotions affiliate for a free consultationRhett Hott