Pepper Post Newsletter and Blog

Everything listed under: automation

  • What is the Most Important Function in your Business?

    In his book E-Myth, author Michael Gerber shares why so many small business owners have trouble growing their businesses. Basically, Michael states that most entrepreneurs start a business because they are a technician, and they only enjoy the part of the business they perform well. He also explains that they don’t understand the basic truth that the small business owners need to be involved in the business of the goods or services they offer.

  • Lead Nurturing that "Rings" 2000 New Lead Conversions!!

    ...From the Case Files... Company: RingCentral (a leading provider of cloud business phone systems designed for today’s mobile and distributed workforce) Objective: Reach, engage and create meaningful dialogues with prospective customers For years, the company operated purely on an e-commerce, self-service sales model. To support the company’s growth, multiple sales channels were developed and marketing outreach initiatives evolved to include email communications, landing pages, webinars, demos,...