Charter Communications Consumer Program Boasts 35% Increase in Customer Retention

...From the Case Files... Company: Charter Communications (specifically GAC Great American Country Channel) Objective: To reduce customer churn within the cable industry. Strategy: A wide array of items that supported the "Tailgating Theme" were used including: portable Hibachi-style grill kit, deluxe stadium seat, Polar fleece gloves, grill set, Bubba Keg football cooler, Magna-Coolie magnetic koozie, Coleman Party Stacker Cooler, vinyl rain jacket, stainless steel insulated bottle, roadside em...