Ista "Can Do" Trade Show Strategy Results in Big Returns!!

...From the Case Files... Company: Ista North America offers services for billing, customer management,hosted EDI, and on-demand information exchange for energy companies of any size. Objective: Increase booth traffic and leads from prior year, as well as increasing sales Strategy: Ista NA faced significant challenges for the Trade Show because the number of show days were shortened and the budget was decreased by 10 percent.The strategy developed for the best way to meet current and potential c...