How did Food Fair Stores Reduce Liability?

...From the Case Files... Company: Food Fair Objective: To promote safety consciousness among employees and customers. Strategy: The theme, "Safety Begins with Me," was projected to the target audience of 5,000 employees in the retailer’s 130 Florida outlets and warehouses by means of advertising specialties: Imprinted celluloid buttons, pocket protectors, metric rules and metric converters and pens.