Feeding the Sales Funnel!!

...From the Case Files... Company: Shipserv Objective: Improve the % of prospects moving thru the pipeline Strategy: ShipServ, a leading maritime shipping industry e-marketplace, had previously nurtured prospects via manual processes, but the company was unable to connect the dots and track activity in real time. “We had great email marketing tools, but they were unintelligent in terms of lead nurturing.