What is the Most Important Function in your Business?

In his book E-Myth, author Michael Gerber shares why so many small business owners have trouble growing their businesses. Basically, Michael states that most entrepreneurs start a business because they are a technician, and they only enjoy the part of the business they perform well. He also explains that they don’t understand the basic truth that the small business owners need to be involved in the business of the goods or services they offer.