OK, so we’ve talked about how to win new business and get referrals in previous Pepper Posts. But how do you win back the customers that got away?
For a variety of reasons, businesses have a certain rate of attrition. Granted, it’s a lot easier to keep a customer than to win a customer. Developing aPerfect Customer Lifecycle (Pepper Post Oct. 10, 2013) will significantly improve that attrition rate, but what about those customers you’ve already lost?
Let’s win them back!
Customers leave for lack of service, a singular bad experience, or multiple badexperiences. But the number one reason given in exit surveys is ‘apathy’. Regardless of the reason you lost that client, you need aBoomerang Campaign to earn back their business.
Your Ghost Chili Affiliate can create a Boomerang Campaign to reestablish that line of communication with your former client, address any issues that come to light, and win them back for good.
We’ve all dropped the ball, but your Ghost Chili Promotions Affiliate can get you back in the game! Contact us for more information!