People argue about the most important function in any business. Some say human resources, others say accounting, but I contend that nothing, absolutely nothing happens until a sale happens. I believe that marketing and sales is the lifeblood of any organization!
As 2014 arrives very quickly everyone is preparing different plans. Most of us will submit a budget assuming a sales figure, and at that point we assume we are done! We go on with our current sales plan thinking if we work harder we will hit our goals. That’s not always the case. You can’t be productive without clarity about what productivity is. Acccording to Dan Kennedy; “ to be clear, the job at hand is to most effectively and affordably attract the most valuable customers or clients, to sell them as much of your “stuff” as you possibly can, at the highest prices, for the largest possible profits – with them happy about the value exchange”! That’s the job! And the measurement is just that too!
How do you reach this goal? You need to come up with a Systematic Marketing/Sales Campaign that will create a continuing stream of revenue for your company. According to Peter Drucker, “The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy”.
Below are the 4 ways that will increase sales and profits. All 4 need to be addressed to leverage your efforts in attaining your goal:
The economy is limping along and national reports reveal that the rich and getting richer and the poor and getting poorer. What group are you going to be in?
If you address all 4 areas your business will explode with growth in 2014!
You ask how I start on my strategy? Just click here to download your copy of the Lifecycle Marketing Planner, this comprehensive planner will guide you through the tough questions. It will open your eyes to the potential your business has. After you fill it out, feel free to call your local Ghost Chili Representative for help in bringing you Marketing/Sales Plan to fruition! Call us 980-333-4554!!
PS: If you call by November 22nd we will give you a Mini Marketing Plan, a $2500.00 value for free. Contact us for more information!