Your First Step to Economic Freedom in Your Business!

Your First Step to Economic Freedom in Your Business!

Your First Step to Economic Freedom in Your Business!
 
“I don’t know the key to success, but the key to failure is trying to please everyone.” – Bill Cosby
 
If you are not in retail or provide a service that your customers needs before the end of the year, December can be a slow but a very important month! This is a time when you can really take the time to develop that all important marketing plan for 2014. 
 
The economic pie is growing very slow, if at all. So the only way to grow is take a bigger piece of the pie from your competitors through creativity, service, innovation and just plain hard work. You don’t want to cut your margins; you want the best of the best customers, someone who will appreciate your outstanding quality and service. Customers that see your value exchange as a great transaction.
 
Chris Malone and Susan Fiske in their book “The Human Brand,” says that psychologists agree that in social interactions we make two judgments about others, what the intentions are and how capable he or she is of carrying them out.  Simply put, people judge other people on the basis of warmth, sincerity and competence.  This is how your prospects and customers decide whether to award you business or not.
Many business people in the B2B market comment if they could just get in front of the customer, they could sell them on their service and quality, (warmth and competence). But they can’t get the time of day from them! They mail brochures, send out letters, follow up with calls and emails, and yet nothing happens! They may see 1 out 50 new prospects. Why?
You are not standing out from the crowd! Your prospect just considers you a pest. They have the best supplier right now; well they think they do, so they don’t have time to look at alternatives.  In other words “we are happy with our current supplier” or the other brush off is “we are under contract for another 2 years.”  So what do you need to do to get in front of that prospect?  The answerRhett Hott on a boxis simple but not easy. It is what marketers and sales people have done forever. CREATE CURIOSITY! Nothing will happen until you create curiosity. Don’t be an annoying pest; you want to be an invited guest!
That is where Ghost Chili Promotions comes in. Last newsletter we spoke about “The 4 Quickest Ways to Guarantee Your Sales and Profits will Increase in 2014.”  Number 1 was develop an automated selling / marketing system that will effectively acquire new customers at the highest ROI.One of those ways is to develop a cross channel campaign utilizing dimensional mail, email, brochures, and great copy with a call to action. That is the formula for getting a prospects attention. In other words as Dan Kennedy would put it “a shock and awe campaign.”
Combine the power of automated software like InfusionSoft with our creative team to execute the Ultimate Marketing Machine. Just click here to download your copy of the Ultimate Marketing Machine.  With this predictable, automatically executable model you will achieve the growth that you want in your business!
“The successful person has the habit of doing the things failures don’t like to do. They don’t like them either necessarily, but their disliking is subordinated to the strength of their purpose.”  EM Gray
 
PS: If you call by December 20th we will give you a Mini Marketing Plan, a $2500.00 value for free.  Contact us for more information!